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Ohio’s ESA Program: Full in 90 Minutes

Client

Merit and The Ohio Department of Education

Service

Program launch

Website

Project Overview

Built record-breaking demand for Ohio’s ACE program by leading strategic communications that delivered 30K+ applications in 90 minutes.

Key Successes

30K+ signups in 90 minutes
110K grants awarded
Parents and vendors praised UX

Services Provided

Comms strategy
UX content
Family-facing messaging
Enabled families to easily access state funding during a crucial window

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