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$1MM for Syrian Refugees via Twitter

Client

Twitter and Airbnb

Service

Social impact storytelling

Website

Project Overview

Developed the #BelongAnywhere Twitter campaign that raised over $1M for refugee relief, amplified by voices like Michelle Obama and Malala.

Key Successes

$1M raised
Support from global figures
Elevated brand authenticity

Services Provided

Campaign concepting
Social copy
Influencer engagement
Enabled Airbnb to authentically lead during a global crisis

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