Won #1 Largest Deal at Merit

Client
Merit and Oklahoma Parental Choice Tax Credit Program
Service
Strategic communications
Website
merits.com

Project Overview

Creation of a compelling narrative that shifted policy decisions and closed Merit’s largest deal to date—$20M for Oklahoma's $150M Education program.

Key Successes

  • Strategic narrative development
  • Messaging architecture
  • Partner communications
  • Enabled Merit to differentiate their platform and close a top-tier public deal

Services Provided

  • Strategic narrative development
  • Messaging architecture
  • Partner communications
  • Enabled Merit to differentiate their platform and close a top-tier public deal